Reader Profile

We’re in the hands and on the coffee tables of Minnesota’s leisure class.

Average age: 51
Average income: $108,288
Education: 32% hold postgraduate degrees
Marital Status: 83% are married
Sex: 57% are women and 43% are male
Employment: 45% hold professional or managerial positions, and 21% are retire
Second Homeowners: 62% say they own a second home in Lake Country

They enjoy spending time paging through our beautiful photography and regional/local features.
90% are subscribers
98% say they read the ads
39% say they pass along their issues to family and friends
31% say they keep their issues indefinitely

They’re active and interested in a variety of activities including:
Biking, Bird Watching, Boating, Camping, Cooking, Decorating, Entertaining, Fine Arts, Fishing, Fitness Training, Gardening, Golf, Movies, Music, Photography, Reading, Snowmobiling, Theater, Travel, Water Skiing

Total Circulation: Up to 25,000
Total Readership: Up to 87,500